These projects encourage people and place to get to know each other better: working with destinations and organisations to shape visions and perceptions of place; with communities to broker issues of ownership and identity; and with cultural institutions and brands to create experiences built around their content.

Everywhere and every audience is different, so Rosanna tailors her tools. As a cultural strategist and experience designer she creates and captures places through strategic thinking, visual communication, spatial design and language in its broadest form. Combining techniques, she crafts narratives that reveal and strengthen the identity of a place and its people. She also builds places around a story, using design as a vocabulary to create experiences across different media and make destinations that mean something.

By pioneering alternative forms of place-making and public space, tourism and destination branding, Rosanna gets people to see their cities through new eyes and fresh perspectives. The aim is always to impact our lives in a positive way, adding cultural, social, economic and attraction value for those she works with.